Visionaries behind Brand Evolution

The special skill of our agency is the entire concert of the skills of all our specialists. Each of them is an absolute expert in his field. In our brand and communication projects, the creative ideas from brand strategy, brand identity, brand design, digital branding, key messaging and visualization meet sober market researchers, media planners, programmers, UX specialists, web designers, performance marketers, AI developers or channel planners. In this field of tension of opposites, concepts emerge that update and dynamize the brand DNA of our clients. 

Walter Hiel

Managing Partner / CEO

Walter is the founder and CEO of HIELCOM Advertising with 30 years of experience in the brand business. His careers: Founding of the agency HIEL&PARTNER→ participation of BBDO Worldwide in HIEL&PARTNER → HIEL/BBDO → sale of HIEL/BBDO to PUBLICIS Worldwide → HIEL/PUBLICIS → founding of the online agency MISSION ONE → CEO of FEUER Kommunikation und Design AG → founding of HIELCOM Advertising GmbH.

Jürgen Benkovich

Strategy Consultant

After working at Accenture and Siemens, Jürgen founded the Strategic Marketing Company Ideenparc. He develops and executes positioning strategies that ensure highest business impact by maximizing the value for his customers and all key stakeholders. Today he partners at HIELCOM as one of the most profiled ambassadors of true customer focus and marketing with impact. Enhancing brand value means everything to him.

Mathias Berger

Digital Marketing Consultant

As Digital Native Mathias starts his career in Digital Marketing at HIEL/BBDO. From the very beginning he brought his deep belief in a digital future of marketing to the agency's development concept. He implemented digital campaigns at a time when the industry was still indulging in TVCs and 18/1 billboard campaigns. He convinced many of the agency's clients to leave the well-trodden paths and to take new, digital ways towards their customers. Digitalization is key in marketing from his deepest conviction.

Wolfgang Berchthold

Brand Activation Consultant

Wolfgang loves events. Large and small events where people connect with brands and products that bring them benefits and joy. He takes brands out of the showcase, activates and stages them in an environment that is unexpected and unusual. As an inexhaustible source of intelligent ideas, the brand helps our customers' brands and products into the spotlight. For Wolfgang, life is a big game and brands right in the middle of it.

Eva Dahme

Brand Designer

Eva is obsessed. Obsessed with the hunt for emotions. She develops brand images, strong key visuals, icons, colour worlds, typographies. Emotional messages that touch people and open them up to our customers' products and services. A picture is worth a thousand words and so she fights incessantly for the maximum impact. Whether via online channels, social media or print, whether at the POS or even as a shop design, the brand power makes the difference. And for Eva, above all, its high-profile design.

Andrea Fischer

Art Director

Andrea is an artist. She paints. And actually, she could even make a good living from it, if it weren't for the other side of art, the art of commerce, which has gripped her at least as much. And that's why she uses all her artistic skills to bring brands, products and services to the market in the most original and high-quality way possible. If the text is the message, then the design is the feeling. And the good, positive feeling for a brand and its message is, according to Andrea, what really matters.

Jörn Fischer

Public Relations

Truth well told. That's Jörn’s mantra. And his driving force behind his work as a public relations worker. He brings good news to the public. And in the event of a crisis, he finds the right words to avert damage to customers, their brands and products. He holds the umbrella when it rains and hands out the cream when the sun is shining. He is a sparring partner for companies looking for a good understanding with all relevant stakeholders. As a seasoned Hanseatic, he brings the necessary calm and seriousness to the microphone. Jörn does good and talks about.

Dr. Kai Haack

Personal Brand Profiler

Kai is a strong brand. He profiled his personality for many years. And now he's helping top managers in the industry to become strong brands as well. Brands that stand for something, profiled brands, brand personalities. Based on game theory, he has developed a unique coaching concept that makes managers even more successful. The brand technique from the field of Fastmoving Consumer Goods (FMCGs) helps managers on their way through the hierarchies in their companies. And Kai remains invisible in the back.

Eva Hurt

Media Planning and Booking

In the media business, it's all about money. A lot of money. For our customers' money. That's why media planning and purchasing is a business for absolute professionals. Eva is just one of them. With decades of experience and all the tricks of the trade. Equally fit in the planning of online and offline campaigns. And every day of their lives, mercilessly chasing out all the discounts and perks for our customers. Eva is a fighter. And when it comes to money, the fun stops for her instantly.

Stefan Krempl

Performance Marketing Partner

Stefan is an Internet pioneer. As early as 1994, he founded his first successful Internet start-up founded. As an interface between communication, consumer interest and technology, it strikes the right chord and provides pragmatic solutions. After holding several management positions in various international companies, he is now one of the leading minds in the European digital marketing and e-commerce industry. For him performance means everything.

Antje Rathje

Copy Writer / Content Marketing

Antje loves to write. She might as well have become a journalist or a writer. Instead, she opted for the copy. It is no less artistic, but at least as competitive as literary life. With impressive consistency, she takes care of the right wording, the right tonality and the language color to describe every product, every service as especially as possible. She provides unique content and profiling messages that make the difference. Every day new!

Wolfgang Riess

Photo Artist / Virtual Realist

If Wolfgang takes pictures he is in another world. He challenges everybody on the set to the max. He's never really satisfied, especially not with himself. He always tries a different lighting mood, a different angle, a different lens. Always on the lookout for the perfect photo, the perfect moment. And in this never-ending pursuit of excellence, he creates images that form brands. Very special images that become key visuals and visualize brand messages. And when reality just doesn't want to give up the special, then Wolfgang seamlessly transitions into the virtual.

Patrik Schittl

Creative Director

If there's anyone in our creative agency who can hold the title of Creative Director, it's Patrik. Because across all trades and channels, it is his constant flow of surprisingly different ideas. Disruptive ideas and concepts that change brands and companies in the long term. Together with his team, he develops brand images and campaigns that last. Concepts that sell. Because in the end, good advertising is neither art nor commerce. It offers orientation and attention in the communicative overkill of our time. That exactly is the reason why Patrik stands up every single day. 

Klaus Naumann

Video Artist / Director

To work with Klaus on a film is pleasure and an honor. He is director and cinematographer in one person, driven by the aspiration to shoot something new every day, something completely unseen. He sees the world through the eyes of a filmmaker who makes feature films, as much as he enjoys industrial films, documentaries or TVCs. He approaches every new project with a concrete vision, a script in mind and a technical expertise that brings live-action film and virtual reality together to create a fascinating new film experience. Klaus lives for moving images and loves to invent them anew every day. 

Dirk Wilhelm

Management Consultant

Dirk is a digital expert. He combines his passion for constantly new technologies and opportunities with a broad and multi-layered experience in marketing and international management. As a fighter for a customer-centric perspective, he shapes digital transformation. But not as an end in itself, but for the strategically consistent and resilient further development of business models. In his role as a driver and bridge builder in complex, often technology-heavy and international projects, his agile understanding of management helps him enormously and makes digital transformation successful. 

Choose your 
Team today

Whether as a new or established brand. 
 

Get in touch