Bavaria's strong
centre.

Services:

Strategy.
Brand Design.
Design.
Campaign.
Social Media.

Providing communicative support to a democratic party in the election campaign is a very special challenge for a brand manufacturer. For Walter Hiel, it was first and foremost a matter of understanding the brand essence of "Free Voters" and then interpreting it in a contemporary way. The result was the positioning: "Bavaria's strong centre." And this was then implemented consistently. With powerful headlines, strong images and content that conveys the party's positioning in the competitive environment. How successful the campaign was can perhaps be gauged by the fact that, together with all those involved throughout Bavaria, it brought the Free Voters into the government coalition with the CSU as the clear winner of the election and made their top candidate “Stellvertretender Ministerpräsident.”