Better Sleep.
Better Life.

Services:

Strategy.
Brand Rework.
Brand Relaunch.
Design.
Corporate Identity.
Catalog Design:
Campaign.
Web Design.
Film.
POS Concept.
POS Adaption.

Updating a well-known, big, old brand and making it accessible to younger target groups was the task that awaited us at Schlaraffia. First of all, we renewed the brand image. The lodge was refreshed and a new claim developed. New visual worlds were invented and a new tonality was introduced into copy writing. The POS has been refitted and given new campaign motifs. Within a few months, new products and content had been visualized across all communication channels and touchpoints. Finally, a new website successfully rounded off this relaunch.