Bathrooms become
homes

Services:

Strategy.
Event Concept.
Performance
Marketing Campaign.
Online Platform.
Virtual Trade Fair.
3D Rendering.
Image Film.

Creating Homes! A claim that describes well what Villeroy&Boch has been doing for many households in Europe and beyond since 1748. When, during the pandemic, all trade fairs and events and thus all rehearsed routes to the customer were banned, we took a completely new path. We developed and programmed a virtual trade fair, a trade fair in which dealers and end consumers could stroll through a virtual exhibition hall online and marvel at V&B's product innovations. We then used performance marketing campaigns to address all of the company's steak haulers and were extremely successful in motivating them to take such a tour of the trade fair. And we made a big feature film that follows V&B on its way through the centuries to the present day.