Revolution in the
mattress market

Services:

Strategy.
Brand Design.
Design.
Layout Concept.
Campaign.
Film.
POS Adaption.

How do you make a 2m x 1m blank white area shine? You breathe life into the mattress. With GELTEX Inside, Schlaraffiia has revolutionized the mattress market. Ingredient branding is the name of the concept. And our campaign across all touchpoints of the customer journey has moved the market like never before. This is how GELTEX Inside became the biggest commercial success in Schlaraffia's long company history.